Biography:

As the head of wireless business and strategy within Orange’s Innovation Division, Rida plays a key role in shaping the future of wireless connectivity within Orange.

Customer-oriented, Rida has always been advocating for smart connectivity solutions over the (almost) two decades since he joined Orange. First, by launching the first fixed-mobile converged architecture in France and the UK in 2006. More recently, thanks to skilled and dedicated team members, Orange released the first European Wi-Fi 6E home gateway in 2022.